Originally designed as a multi-media map book in 1996, Snapshots quickly grew into a comprehensive market profile report when it became apparent that media departments needed a starting point for local market research. It provides the "instant market intelligence" that provides the framework for further analysis of specific client needs. Leading media and marketing research is aggregated into meaningful profiles of each local market, identifying demographic, lifestyle and retail patterns as well as top line media options. Media planners and buyers use "Snapshots" as their starting point for media strategy and analysis. Markets can be compared and downloaded for further analysis into development of specific campaigns as well as the basis for making informed purchasing and execution decisions.