Originally designed as a multi-media map book in 1996, Snapshots quickly grew into a comprehensive market profile report when it became apparent that media departments needed a starting point for local market research. It presents the "instant market intelligence" that provides the framework for further analysis of specific client needs. Media and marketing research from leading companies is aggregated into meaningful profiles of each local market, identifying demographic, lifestyle and retail patterns as well as top line media options. Media planners and buyers use Snapshots as their starting point for media strategy and analysis. Markets can be compared, customized and downloaded to create profiles of interest to clients and as a foundation for the deeper analysis of markets into the development of client-specific campaigns.