Media Framework SBA


Originally designed as a multi-media map book in 1996, Snapshots quickly grew into a comprehensive market profile report when it became apparent that media departments needed a starting point for local market research.

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Master Advertising Vendor Encoding & Nomenclature (m.a.v.e.n) was developed collaboratively with the 4 leading global advertising holding companies to address the vendor management, media information and business intelligence needs of their advertising agencies and the advertisers they serve.

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Advertisers with Supplier Diversity Programs (SDPs) commit to proactively connect diverse suppliers with opportunities within their companies. Media Framework tracks which media are majority controlled by diverse owners.

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